Impress the Point! Through Effective Business Writing

Course Duration: 2 Days

Introduction

This 2 day training helps develop and refine your writing skills, empowering you to use your competitive edge in writing to get your point across in a clear and concise manner. Your active participant in this program provides you with the rigorous training environment, enabling you to apply and sustain your learning.

At the end of training, you should gained the ability to create a positive impact at every opportunity where effective business writing is required.

Course Objectives

After completing the training, you should be able to:

• Build winning relationship with your readers; employees, colleagues, customers, and the public
• Discover and model your writing style to others
• Express your point effectively
• Rediscover your passion in writing 
• Use various strategies to achieve any desired outcome

Key Content

Module 1: Overview

• Context setting
• Definition of written commnication
• Why is good business writing good for business
• The 7Cs of professional business writing
• Commonly used business documents

Module 2: Writing is Easy

• Develop a focused mindset towards writing
• Pre-writing techniques
• Who will catch the Road Runner?
• The Fear Factor
• Getting to results

Module 3: The Writing Process

• Context and content
• Define the purpose
• Objective, audience and tone
• Building objectives
• Discover your strategy

Module 4: Planning

• Visualization of facts and ideas
• The role of details
• unity
• Support 
• Organization

Module 5: Writing

• Definition of writing style
• The 5 proven styles of writing
• Writing models
• Relationship between styles and models
• Choosing the style and model for writing

Module 6: Presenting

• The past and future perspective
• How to write business memo
• How to write sales proposal
• How to write press release
• How to write business email
• How to write business report
• How to write an executive summary
• Scenario writing
• Relationship between styles, models and formats

Module 7: Revising

• The critical 3 step approach in revising
• The 5+1 assessment rule
• Focusing on positives
• Consistency in writing
• Active vs passive
• Being concise
• Compratives and superlatives
• How to proofread your own writing effectively