SOCIAL MEDIA MARKETING WORKSHOP
SOCIAL MEDIA MARKETING WORKSHOP Sales Growth  Soft Skills Selangor, Malaysia, Kuala Lumpur (KL), Shah Alam Training, Workshop | Iconic Training Solutions Sdn Bhd
SOCIAL MEDIA MARKETING WORKSHOP
DURATION: 3 DAYS                             
 
INTRODUCTION
Most of us want to get our business to notice by as many target audiences as possible at the same time get to generate sales. One advantage of social media marketing is the ability to build your brand. There is also some of us want to gain our exposure to expand our network and to established credibility. But how can you get all this thing done? How can you achieve all this thing when you are lack of the sources? Do not feel overwhelm as we will teaching and providing the solution for you. This program target to use various digital marketing tool to get more exposure, be it for your PERSONAL or for your BUSINESS!

LEARNING OBJECTIVES
 
Upon completion of this programme, the participants will be able to:
  • Know how to target the correct audience in order to turn it into conversion.
  • How to setup and do the setting in various social media platform.
  • Able to prepare the content which will get higher engagement rate.
  • They will expose your company or service to new eyes.

KEY CONTENT
 
MODULE 1
 
  • HOW TO GET FREE TRAFFIC?
    • We will teach you on how to get free traffic from all this platform and eventually get conversion from there.
 
  • SEARCH ENGINE OPTIMIZATION
    • Define the process of improving the quality and quantity of visitors from Google Search Engine.

  • DEFINE THE KEYWORDS OF YOUR BUSINESS
    • This will help you in finding the keyword for your business and define which one is the best keywords for your business.
 
  • HOW TO GET HIGH RANKING IN SEARCH ENGINE
    • In this topic, we will teach you on how to know what is the secret to be ranking #1 on top Google search, understand how do social media algorithm work at search engine.
 
  • GOOGLE MY BUSINESS
    • To know how to get your business and at the same time add your business on Google Map
    • Get your business to be founded at Google Search Engine
    • Tell you on how to utilize it to increase your business exposure and people can reach your business easily.
 
 
MODULE 2
 
  • INTRO: MARKETPLACE MARKETING
    • You will learn about the convenient destination to discover, buy and sell items with people at Marketplace Marketing platform
    • Marketplace is the best options to get customers for increasing business sales
 
  • LARGEST MARKETPLACE PLATFORM
    • Target the most people visit marketplace platform
    • Around average 2.7 millions of people using marketplace platform

  • ACCOUNT REGISTRATION MARKETPLACE
    • Registration process for marketplace account (Set up your own account rapidly)
 
  • PRODUCT STRATEGY
    • To provide context around the marketplace that you operate and guides the large themes of work that will help you accomplish your goals
    • Describe how potential customers will perceive your product compared to competitive products
 
MODULE 3
 
  • BRANDING IN SOCIAL MEDIA
    • To understand how to get your brand in front of people much more quickly and easily
    • To understand many-to-many solution for getting your brands reach a broader audience
 
  • FACEBOOK & INSTAGRAM FOR BUSINESS MARKETING
    • We will teach you on how to build your branding in social media such as:
    • Facebook and Instagram.
    • Social Media Branding is a unique voice, a signature image, and a recognizable standard that your customers, readers, and fans can recognize easily.
 
  • SETUP & SETTING FOR A QUALITY BUSINESS PAGE
    • Will teach you how to setup
    • How to do the quality setting for your business page which will gain the follower of your page.
 
  • STRATEGIES & IDEAS FOR INCREASING PAGE LIKES
    • We will give or suggest you the idea on the campaign to gain your Facebook Page Like.
 
  • INSTAGRAM SETUP & SETTING
    • Build the business account for your business in Instagram
    • Using the Instagram shop feature to get people to access your product or service easily.
 
MODULE 4
 
  • PERSONAL BRANDING IN SOCIAL MEDIA
    • We will teach you on how to build your personal branding in social media such as: Facebook and Instagram.
    • Personal Branding is a unique voice, a signature image, and a recognizable standard that your customers, readers, and fans can recognize easily.
 
  • CONVERTING ANONYMOUS INTO PROFITABLE/KNOWN RELATIONSHIP
    • You will learn about how to transform anonymous into qualified contacts
    • We will teach you on how to attract strangers to visit your content or website.
    • We will teach you how to set up call to action so you can turn strangers into leads, and how you can close sales with those leads.
 
  • TRANSFORMATIONAL LEADERSHIP: POSITIONING & TRANSFORMATION
    • To said that the transformation towards digital systems, processes and models is already happening
 

 
MODULE 5
 
  • STRATEGIC CONTENT MARKETING
    • To learn how to create & use engaging and relevant content in your marketing
 
  • DESIGN CREATIVE AND CREATE STUNNING VISUAL BANNER DESIGN
    • Teach you on how to search the Creative Ideas for your design
    • How to create the professional banner design using the online design platform: Canva
 
  • DRAG AND DROP: CREATIVE DESIGNER TOOLS
    • Learn about this platform provides various template which provide you to do different kind of design easily.
    • Canva will be use to design your image for your social media
 
  • FORMULAS OF ENGAGING TITLES AND COPYWRITING
    • This will give you the idea on how to write an impactful title which will attract the audience. At the same time, we will give you a list of impactful title
    • We will teach you the easier way to prepare the effective write up. At the same time, this copywriting is able to attract your audience as well.
 
 
MODULE 6
 
  • WHAT IS LANDING PAGE, WHY WE NEED IT?
    • To know about what & why we needed landing page for growing your business
 
  • CONCEPT OF FUNNEL MARKETING
    • To evaluate the potential drive greater sales, more loyalty and stronger brand awareness
 
  • CREATE A FEROCIOUS UNIQUE SELLING PROPOSITION
    • Assist you by making your unique selling proposition obvious and memorable enough that can see exactly what your business offer to people
 
 
 
MODULE 7
 
  • ADS CAMPAIGN PLANNING & STRATEGY
    • Asking yourself what business you are really in can broaden your horizons – “If your brand was a type of music, what kind of music would it be?”
    • You will know about selecting the right social media channels to allocate efforts and budget is important
 
  • RETARGETING & REMARKING DYNAMIC STRATEGY BUSINESS
    • You will know about remarketing & retargeting allow brands to reconnect with people who previously interacted with a website.
 
 
 
MODULE 8
 
  • VALUABLE INSIGHT OF BIG DATA ANALYTIC – FACEBOOK ADS MANAGER
    • To know about the tools that allows you to set up, manage and report the performance of your ads
 
  • ULTIMATE GUIDE: BRAND AWARENESS ADS
    • In Facebook and Instagram System, there is a big data. To gain the trust and confidence from customer, the first step is to let the stranger to know more about your brand.
 
  • ULTIMATE GUIDE: ENGAGEMENT ADS
    • We will teach you on how to design your engagement objective for your content so that you get more people to engage or react with your Facebook Page or post.
 
  • ULTIMATE GUIDE: LEAD GENERATION ADS
    • We provide you the easiest way to collect information from the people who may be interested in your products or service. We will also teach you how to track lead conversion events on your own website.
 
  • ULTIMATE GUIDE: MESSENGER ADS
    • The messenger objective connects you and your customers, so that you can communicate with your customers directly, in turn it creates higher quality leads and increase transaction.
 
 
MODULE 9
 
  • REFINE YOUR SPECIFIC TARGET CUSTOM AUDIENCES
    • To understand the ability to retarget people you are already engaging with as a business on the social media platform
 
  • SETTING UP ACCURATE LOOKALIKE AUDIENCES
    • To understand is a way to reach new people who are likely to be interested in your business because they are similar to your best existing customers
 
  • OPTIMIZE ADS PERFORMANCE
    • We will teach you on how to distinguish the good or bad result of the advertisement. We will teach you on how to enhance the campaign with the bad result and to skill up the setting of the good campaign.
 
 
METHODOLOGY
  • Exploratory discussions & Visual Learning
  • Experiential and practices
 
TARGET AUDIENCE
  • The transformation of company shifting traditional marketing to digital marketing - Traditional Marketing VS Online Marketing
  • Generate quality leads and manage the database on Internet & social media
  • People who keen to improve or build trust of their company & personal branding

Please leave your enquiry here, we will reply as soon as possible.


*only support gif, jpeg, jpg, png, pdf
Switch To Desktop Version