Professional Business Writing Skills
Professional Business Writing Skills Business and Email Writing Soft Skills Selangor, Malaysia, Kuala Lumpur (KL), Shah Alam Training, Workshop | Iconic Training Solutions Sdn Bhd

PROFESSIONAL BUSINESS WRITING SKILLS
Duration: 2 Days

Introduction

Upon completion of this program, participants will be able to:

  • Structure your business documents effectively
  • Avoid common grammatical mistakes
  • Write in a clear, concise style
  • Get your message across convincingly
  • organize and structure ideas logically and with appropriate language structures to convey the ideas with clarity, and reader-friendly
  • understand style and tone strategies appropriate to the audience
  • Give your business documents that final polish before you send it
Benefits

Upon completion of this program, participants will be able to:
  • Structure your business documents effectively
  • Avoid common grammatical mistakes
  • Write in a clear, concise style
  • Get your message across convincingly
  • organize and structure ideas logically and with appropriate language structures to convey the ideas with clarity, and reader-friendly
  • understand style and tone strategies appropriate to the audience
  • Give your business documents that final polish before you send them
Key Content

MODULE 1: GENERAL PRINCIPLES OF WRITING
  • Clarifying your objective – know where you’re going and you’ll know when you’ve arrived
  • Quick and clear messages – six questions to clarify your thinking
  • Who is going to read your document? Knowing your reader helps you pitch your message 
MODULE 2: GOOD WRITING TECHNIQUES FOR BUSINESS CORRESPONDENCE
  • The best sequence of delivery reflects your contents
  • Structuring your text – layouts to support content and draw the reader in
  • How to ask for things without starting a long sequence of replies to replies
  • How to give bad news – being up-front and empathising
  • Responding to complaints – when you are at fault; when you wish to make a concession; standing firm; what to avoid
  • Writing letters of complaint – useful phrases 
MODULE 3: WRITING EMAILS
  • Why have email etiquette?
  • Email etiquette for header fields – subject lines, content, forward and reply
  • Technical issues – signature files, attachments, elaborate fonts can work for or against you
  • Choosing the right structure for your content and objective
  • Email style counts – it still represents your business!
  • Sending the right message – what your email could be saying about you
  • How to minimise flaming by recognising ambiguous content and knowing when to use the phone instead 
MODULE 4: EDITING YOUR WORK
  • A top-down approach to improving text – edit like a reader
  • Effective transitions – holding the flow of thought
  • Tips to maximise impact
  • Polishing the words – poppycock and commonly-confused words
  • Polishing your grammar and punctuation – common mistakes and things that make some people go mad
  • Spelling – using the tools
  • Infinitives
  • Proofing your work – tricks to help you see what’s really there

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